Insights & Industry Perspectives
Insights on brand campaigns, creator partnerships, entertainment opportunities and the commercial relationships connecting marketing and media.
Why Brands Are Looking Beyond Traditional Campaigns
Brands are no longer limited to traditional advertising. Today’s opportunities include creator campaigns, entertainment partnerships, product integrations and collaborations that place brands directly into culture.
Building Creator Campaigns That Work
What brands should consider when planning creator campaigns, selecting partners, managing execution and measuring results.
Read More →How Brands Enter Film, Television & Entertainment
A look at product placement, brand integrations and entertainment partnerships that connect brands with audiences.
Read More →How Productions Create Commercial Opportunities
Why sponsorships, brand partnerships and integrations are becoming important revenue opportunities for film and television projects.
Read More →When Agencies Need Additional Campaign Support
How agencies can expand their capabilities by bringing in specialists to support creator campaigns and partnerships.
Read More →What Makes A Strong Brand-Creator Partnership
The factors that help brands build effective campaigns with creators, from alignment and communication to execution.
Read More →Beyond Sponsorship: Building Commercial Partnerships
How brands and productions can develop opportunities that go beyond logo placement and create stronger partnerships.
Read More →The CTS Perspective
Crowned Talent Social operates at the intersection of brands, creators, agencies and entertainment. We track where these industries overlap and identify the opportunities that connect them.